Amazing Realism. We use cutting-edge print technology to produce beautiful vinyl flooring with realistic-looking designs that replicate woods, stones and other natural materials.

Superior Stain Protection. Some vinyl floors carry a protective coating which offers the best stain protection. In our premium collections of vinyl floors, you can now get an Antimicrobial Protection which guards against stain and odor-causing bacteria on the surface.

Color. You’ll be delighted with your color options in vinyl flooring. Choose among a wide range of colors from white and black to varying shades of beige, red, brown, green, blue, gray and many more. Or just go with a single color for an uninterrupted visual effect. Our newest vinyl floors have improved color clarity and improved embossing (deeper grouts) for a high definition appearance.

Look. We’ve taken vinyl to a whole new level with 3D technology! With 3D print technology, our newest vinyl floors look as real as the natural materials that inspired them. That means stones look and feel like stones and woods look and feel like real woods. Leathers, ceramics, slates, whatever the origin, these vinyl floors all have an incredibly natural feel you will love.

Texture. You’ll discover true-to-life textures with many of our higher end, realistic-looking floors.

Room. Versatile vinyl sheet flooring is great for any room in the house. You can install it on any level of the home—above, on or below ground. It’s an especially good choice for high-traffic areas such as kitchens and playrooms, or wet areas such as bathrooms and laundry rooms. Vinyl sheet is not meant for stairs, but for flat, level surfaces.


Color and Wear Layers.

The color and design of luxury vinyl can affect pricing. At the mid to high levels, look for tiles and planks that are embossed-in-register (EIR), meaning that the look and feel matches the grain and pattern of the real thing. Thicker wear and better warranties also add to the price of flooring. Your retailer can help ensure you understand your choices.


Kids, Pets and Durability. Vinyl sheet is softer underfoot than other hard-surface flooring options, making it easier to stand on for long periods of time. It's also forgiving of dropped objects that might dent other types of flooring. Our resilient flooring resists scratches and stains in normal household use, so it's perfect for a busy household with children and pets.

Warranty. The best warranties in the flooring industry just got even better. Most manufacturers now offer vinyl sheet floors with warranty options beginning at 5 years and extending to a lifetime, based on the specific product you choose. Some of our newest vinyl floors even come with a limited light commercial warranty.

Floor Care. Caring for a vinyl sheet floor couldn’t be simpler. Regular sweeping and occasional mopping with an approved floor cleaner will keep your floor looking beautiful.

Product Cost. Vinyl sheet is available at price points to fit any budget. Generally vinyl sheet flooring costs between $0.50 and $5.00 sq. ft. Costs can vary based on the overall thickness of the product and the thickness of the wear layer. The least costly wear layer offers basic protection while enhanced urethane is slightly more expensive, but offers greater scratch and stain protection.

Design Quality. Expect to pay more for better quality printing, more realistic designs and embossed textures. Embossed designs that replicate the look and feel of the natural material will cost more than a simple, non-embossed design.

 Installation Cost. Generally, vinyl sheet installation costs are more economical than other floor categories, between $0.75 and $2.00 sq/ft. Costs can vary based on geography (labor rates) as well as subfloor preparation needs.


Wear layer

Look for a urethane wear layer or, better still, an “enhanced” urethane wear layer. Urethane wear layers hold up best to foot traffic and come closest to meeting the “no wax” promise, but even they will eventually lose their shine. A vinyl wear layer is a bit more stain-resistant.


  Floor Removal Cost. Don’t forget to factor-in the cost of getting rid of your old floor. Depending upon where you live, the floor you are removing and your installer, budget around $2.00 per square foot to have it removed and hauled away.

 Installation Options. The installation options available will vary based on the construction of the vinyl flooring you choose. There are three types of installation methods for our new vinyl sheet flooring products: • Modified loose lay (where the vinyl is cut in place and held down in heavy traffic areas with double-sided tape) • Glue-down with releasable adhesive • Glue-down with permanent adhesive Whatever type of vinyl flooring you choose, we highly recommend professional installation. Vinyl Sheet DIY

 Installation Considerations. Vinyl sheet can install over almost any existing floor type, provided it is smooth, flat and dry. If you are thinking about a DIY vinyl sheet installation, read the installation instructions carefully before beginning and know that vinyl is bulky, heavy and awkward to work with and cutting it perfectly to the size for your room can be difficult for even the most experienced DIYer.

 Installation. The best warranties in the flooring industry just got even better. Most manufacturers now offer vinyl sheet floors with warranty options beginning at 5 years and extending to a lifetime, based on the specific product you choose. Some of our newest vinyl floors even come with a limited light commercial warranty.

 Installation. The best warranties in the flooring industry just got even better. Most manufacturers now offer vinyl sheet floors with warranty options beginning at 5 years and extending to a lifetime, based on the specific product you choose. Some of our newest vinyl floors even come with a limited light commercial warranty.

LVT Installation Options Most LVT products can be installed anywhere in the home, above or below ground, either as a floating floor or one that bonds directly to the subfloor. LVT installs over most existing flooring with ease. It’s also the perfect floor if you’re interested in a DIY project.


Amazing Realism

One of the biggest reasons homeowners are attracted to LVT is its ability to impressively replicate the high-end looks of today’s most popular luxury flooring materials, including hardwoods, parquet, ceramic tiles, limestone, marble, slate, and travertine – often with a much lower price tag.


About Luxury Tile Vinyl (LVT)

Installation Considerations. Read the installation instructions carefully. No matter what kind of luxury vinyl floor you choose, the subfloor surface must be prepped, so it’s smooth, flat, and dry. Any bump, ridge, or indentation in the subfloor may eventually show through on the surface of the vinyl floor. If you're installing directly over new concrete, test it for moisture and pH levels to ensure it has cured before installing luxury vinyl flooring.

Room. The wonderful combination of design options, easy installation and good value make luxury vinyl tile a flooring favorite for utility areas, kitchens, mudrooms, bathrooms and playrooms. Luxury vinyl is not meant for stairs, but for any and all flat, level surfaces.

Kids and Durability. People love the fact that luxury vinyl feels warmer and softer underfoot than other hard-surface flooring, like ceramic tile. It’s a friendly surface for normal household use: crawling babies, dropped dishes, flying toys and spilled sippy cups.

Pets. Hard surface floors are best for pet parents because carpet absorbs odors and catches fur and dust. Alterna is not only pet-friendly, it’s family friendly since it’s wear-water-and-stain resistant. It’s also easy to clean.

Floor Care. We couldn’t make caring for your luxury vinyl floor any simpler. Just sweep and mop occasionally with an approved Resilient & Ceramic Floor Cleaner. That’s it.

Product Cost. Luxury vinyl is typically priced from $2.00 to $7.00 per square foot.

Floor Removal. Don’t forget to factor-in the cost of getting rid of your old floor. Depending upon where you live, what type of floor you are removing, and your installer, budget around $2.00 per square foot to have it removed and hauled away.


More Installation Options

A great option for remodeling projects, LVT is easy to install over most existing surfaces. This is because LVT is typically thinner than most hardwood planks, stone, or ceramic tiles. High-end LVT products can even work well over radiant heating systems. Floors can be glued down or floated – a relatively easy process, particularly for do-it-yourselfers. One caution: Before installing LVT yourself, check the fine print of the manufacturer’s warranty. Some LVT manufacturers require a professional installation to validate their warranties.


Frequently Asked Questions About Vinyl

Fugiat ullamco cernantur. E labore eram et incididunt, aut ne ipsum senserit eu

What is vinyl flooring?

Vinyl flooring, also known as resilient flooring because of its memory (ability to bounce back), was developed for lasting performance, to withstand heavy traffic and for easy maintenance (it is very easy to clean). Vinyl flooring offers many options. It is available in sheets or in tiles. It can be made to resemble other materials like stone, ceramic tile or hardwood. It can be designed to present a variety of looks, including checkered, deco, retro, traditional, or upscale contemporary.

How is vinyl flooring made?

Vinyl floors are composed of polyvinyl chloride (PVC), and are made in layers (typically four). The bottom layer is the backing. It provides added strength. The thicker the backing is, the more durable the product is. The next layer is the printed design layer, which is covered by a protective wear layer to protect against impact damaging. The top layer is a sealed urethane layer to protect against surface damaging.

What are the advantages of vinyl flooring?

Vinyl flooring is good looking, affordable and versatile. It is appropriate to use vinyl anytime you want to cover more square footage at a more economical cost. It typically is available in large sheets. Therefore, a vinyl floor can be installed with few seams. Quality vinyl flooring is durable, is not affected by surface moisture (like hardwood flooring), is stain resistant, and can look good and last for decades. It is relatively easy to clean and maintain.

What are the disadvantages of vinyl flooring?

Vinyl flooring often uses water-soluble adhesives and is not recommended for areas that may be exposed to water for an extended period of time. Vinyl flooring can be ripped or gouged by sharp objects and if so, they cannot be fully repaired (sometimes the damage can be hidden or covered). Vinyl floors are not the ideal choice for areas that receive a lot of sunlight. Direct sunlight can cause their color to fade.

Where can vinyl flooring be installed?

Above, below, or on grade, vinyl flooring is suitable for any indoor setting. It is popularly used in bathrooms, basements and spaces that receive heavy foot traffic. You can install vinyl flooring over concrete, hardwood, or plywood. Installing vinyl flooring over existing vinyl is also an option, but we do not recommend doing so over two or more pre-existing layers. A smooth subfloor is necessary because any imperfections beneath the vinyl may show through.

What is the average lifetime of a vinyl floor?

The lifetime of vinyl flooring varies widely because differences in the quality of the product greatly impacts its longevity. Vinyl flooring generally lasts from five to 30 years. How well you care and maintain your floor will also impact how long it lasts.

Can sunlight fade the color of vinyl flooring?

Yes, all vinyl floors are likely to fade in the constant rays of direct sunlight. Closing your window blinds or drapes on sunny days will help protect your vinyl flooring.

Does LVT need to be acclimated?

Yes, at least 48 hrs. 

Does LVT expand and/or contract?

It does, not because of moisture, but more so from heat. 

Is an expansion gap needed for LVT?

Yes ¼” around the perimeter of the room. 

Can LVT be installed over existing ceramic tile?

Yes, any deep or wide grout lines must be leveled so they are flush with the tile surface. 

 Can LVT be installed over an existing vinyl floor?

It can be installed over a single layer of sheet vinyl. 

Can LVT be installed over a radiant heat system?

Only a system that uses water for heat. Electrical systems are not recommended or covered under warranty. 

Why should I work out of more than one carton during installation?

To ensure a more random natural appearance in the floor. Because LVT is a man-made product, there will be repeating planks in a carton. 

Where can you install LVT?

Anywhere in the home, all levels and all rooms. It just has to be “in” the house not outside. 

Can the click vinyl be glued down?

Yes, use the same adhesive that is used for the dry back/glue down products. 

Is an underlayment required?

No it is not required, but recommended in most cases, especially installation upstairs. 

Can I wet-mop a luxury vinyl plank floor?

Yes, the vinyl plank flooring is virtually waterproof and can be wet mopped frequently.